Instagram video - Instagram Reels content can have different goals – from attracting new followers to increasing engagement and sales. That's why it's useful to divide Instagram videos - reels according to what we want to achieve. In this guide, I introduce 5 types of Instagram videos and explain when and why to use them.
1. Useful video
Goal: for the person to get valuable information, save the video or share it.
Content of useful videos:
- tips and tricks
- "how to..." instructions
- mistakes to avoid
- solutions for a specific problem
- useful information
- lists and recommendations
- comparisons
- "3 ways to..."
This is one of the most important categories for growth because the user has a specific reason to save or share the content.